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Managing Events- Short Course

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Manage Events- Gain a better understanding of event management with our short course

If the idea of organising, managing and running events sounds like an exciting and interesting career or interest for you and you are not sure about what exactly is involved in events managing, our 20 hour short course will provide you with a great introduction into is involved in organising an event.

Using a self paced, interactive study guide; you can take as much or little time as you wish to complete this course.

As you work through this self- guided course, you will be given a range of suggested tasks that can choose to complete or not. The tasks are a great way for you to get a better understanding of events and research local events and industries that are of interest to you.

As you progress through each lesson; you will be provided with a range of ways you can expand your learning. By choosing what tasks you do and don't undertake; you can expand in areas that interest you most, and skip areas of less interest.

You won't miss anything important that you need to know about managing events though; so long as you read the notes that are presented alongside these "learn more" suggestions.

At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing.  Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass; you will be able to obtain a "certificate of completion" with your name on it.


The lessons covered in this course include:

Lesson 1 Scope and nature of Event Management

  • Definition
  • Variables
  • Types of events
  • The impact of events
  • Timelines
  • What is an event worth?
  • What makes someone a good manager?

Lesson 2 Developing a concept and planning

  • The need
  • Expectation determination
  • Developing concepts
  • The stakeholders
  • Planning processes

Lesson 3 Organising the resources required

  • Location
  • Organizing physical resources and services
  • Financial resources
  • Managing financial resources
  • Marketing resources
  • Outsourcing resource requirements

Lesson 4 Catering: Food and Drink

  • Determining food and beverage needs
  • Choosing a caterer
  • Other catering considerations

Lesson 5 Promoting an event

  • Marketing an event
  • Case study - marketing strategy: use of public parks and gardens for events
  • Target marketing
  • How to determine a target
  • The marketing mix
  • How to promote a private event
  • How to promote a public event

Lesson 6 Managing the clientele

  • Accessibility
  • Queuing theory
  • Negative situations
  • Conflict handling techniques
  • Dealing with your anger and emotions

Lesson 7 Risk management, legalities and contingency planning

  • Planning for the unexpected
  • Risk analysis
  • Tools for identifying risks
  • Negating risk
  • Contingency planning
  • Legal issues
  • Insurance
  • Security at events

Lesson 8 Delivering the event

  • Some things to consider before setting-up day
  • After the event

Lesson 9 Organising celebrations and parties

  • A children's party
  • A wedding
  • A reunion
  • A street party

Lesson 10 Organising exhibitions

  • Guidelines for planning a show or exhibition

Lesson 11 Organising conferences and seminars

  • Organizing a conference

Lesson 12 Working in the events industry

  • Where to from here?
  • Education
  • Job profiles
  • Final assessment


How do our short courses work?

  • You can enrol any time of day or night

  • Start studying immediately or later (as you wish)

  • Configure your study sessions at any length and frequency you wish

  • Work through at your own pace- there are no deadlines for this course

  • Complete the course in as little as 20 hours

  • Help desk -email anytime- emails answered every workday [email protected]

  • Automated self assessment tests pop up at the end of each lesson. You can attempt these as many times as you wish and each time, upon completion, you can see your results

  • At the end of the whole course, you are presented with a major automated examination which can be attempted online, anywhere, anytime

  • If you achieve a 60% pass in the exam, you immediately receive a downloadable certificate of completion with your name on it.

  • Name: Jason

    E-mail: [email protected]

  • ACS Distance EducationHello Jason. How may I help you?
  • JasonHi, Can you please tell me if there are any prerequisites to this course. Thanks
  • ACS Distance EducationNo we don't have any prerequisites for this course.
  • JasonThanks
  • ACS Distance EducationYou are welcome.The


Who is this course for?

This course is full of tips and practical ideas to help anyone attempt, and successfully accomplish, event management - regardless of the size of the event or previous experience.


Example Pages from the Study Guide


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Managing Events- Short Course Managing Events- Short Course
£100.00 In stock