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Sales Success

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Improve your sales skills! 


 If you are to sell something properly, you must know what you are selling, both its strengths and weaknesses. Only then are you prepared to answer the full range of questions that are likely to be thrown at you by a prospective customer. This product knowledge not only makes you a more effective salesperson; it will add to your credibility as an expert, allow you to consider options in a more informed manner, and will allow you to use your knowledge to direct your sales toward individual needs, attitudes, and interests.
A salesperson must know what they are actually selling, in order to sell it. Knowing the features and specifications of a product is the first step in product sales. Study and analyse any product or service that you plan to sell.

 It is also important to always have a positive attitude and create a good rapport with your client. Your positive approach and friendly ‘public face’ leads to a greater willingness, on the part of a customer, to buy. Your job is to sell and the customer’s role is to buy. This is one simple fact that you should always have in the forefront of your mind, whenever you deal with a customer.

This course will help you increase your communication confidence, how to position the products in the store, marketing, the sales steps, upselling, ethics and more. All these skills will result on better sales, boosting your self-esteem.



Lesson 1: Presentation, Personality and Communication in Selling

  • Personality, Self-Awareness and Attitude
  • Types of Shoppers
  • Communication, Active Listening and Conversation Selling
  • Communicating Confidence
  • Trends in Ethical Shopping

  Lesson 2: Helping the Product Sell Itself

  • Merchandising and Displays
  • Signs
  • How Customers Pay
  • Case Study: Garden Centre Products & Services

  Lesson 3: Product Knowledge

  • What is Product Knowledge?
  • Knowing your competition
  • Marketing for Sales Outlets and Retail Businesses

  Lesson 4: Selling Made Simple

  • Introduction - The selling process
  • Steps in Sales
  • Using Language to Promote Sales
  • Creating Logical Sentences
  • Reduce Confusion in Your Sales Approach

  Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)

  • Introduction
  • Timing and Opening a Sale

  Lesson 6: ‘Closing a Sale’ (COS)

  • Add-On Sales/Upselling

  Lesson 7: The Law and Selling

  • Ethics and Selling
  • Ethics in Sales
  • Guidelines for Ethical Marketing and Selling

  Lesson 8: Gaining and Keeping Customers

  • Customer Satisfaction
  • Promotions
  • Measuring Success


How does this course work?

  • This is a self-guided course- you work through the course at your own time.
  • Enrol any time. Your enrolment will be processed during business hours within a few hours.
  • After your enrolment has been processed, you will receive an email explaining the course and how to access to the study guide, and our help desk. The guide contains both an audio and written explanation of how the course can be studied.
  • Follow the study guide, read and undertake different learning tasks to broaden and deepen your understanding of the subject. These tasks can vary from practicals to research and more. You can select to do as many or as little as you like.
  • If and when you need to; you can contact our academic staff via a help desk. Emails are answered during business hours.
  • At the end of each lesson, you are presented with a series of automated self assessment questions, to review and reinforce your learning experience.
  • Once you have completed all of the lessons, you are presented with a major online exam comprising lots of questions. The exam is assessed in our online training system once it has been submitted. If you achieve a result of 60% or more, you are given access to download a “Certificate of Completion” with your name, together with the current date and name of this short course.
  • Everything is automatic, but if you do need help at any point along your journey of discovery there is a help desk, with real people who have real expertise –only an email away to help you out.


Who is this course for?

This course is designed to all salespersons that want to improve their sales and rapport with their clientele.


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Sales Success Sales Success
£100.00 In stock