WHAT IS ELECTRONIC PUBLISHING?
Electronic
publishing involves producing a publication as an electronically recorded
product. Rather than producing something printed on paper, the publication is
viewed on a screen, usually a computer screen but also possibly a television
monitor or other VDU (video display unit).
Electronically
publications are most commonly produced on a removable storage device (such as
a CD-Rom, Zip Disk or DVD), published
on a web site (on the Internet), or sent to the consumer by email (again on the
Internet).
Advantages of Electronic Publishing
There are several important advantages of electronic
publishing:
- Lower production costs. This is the
biggest advantage! Publishing on the Internet involves very minimal cost in
reproducing material for distribution. Even copying onto a CD or DVD can be a far cheaper proposition than printing
on paper, particularly if there are lots of coloured illustrations to be
included.
- Increased possibilities. It is
possible to include sections of video (real life or animations) in a
publication, along with sections of text and illustrations.
- Transportability. The product is
much easier to transport from one location to another, and that greatly
increases the market potential. Whereas books are heavy (ie. it takes time and
money to send a copy any great distance), an electronic publication can be
delivered from a computer to the other side of the world in a few minutes, if
not less.
- An important new publishing trend. The
trend is towards increased electronic publishing. Even if it does not work for
you now, it is the biggest growth area in publishing, and it is likely that
current experience may give today’s electronic publishers an advantage in the
future.
Disadvantages of Electronic Publishing
Many people still
do not know own a computer or even know how to use a computer, hence cannot
readily access an electronic publication. Among those that are computer
literate, many still don’t have the mind set that is conducive to this form of
publishing (ie. though they might have the computer and the ability to use it,
they might not yet have used it to access a particular type of publication).
Another
problem is that advertising on the Internet can be an unknown quantity. Advertisers
may be more reluctant to pay for advertising on the Internet compared to
printed media.
Finally,
many people still prefer to read printed publications. Reading on screen can be tiring and time
consuming; the key to overcoming people’s reluctance to read on-screen
publications is to design interesting and user-friendly documents.
Do you think e-publishing will ever totally replace print publishing?.