Publishing is Changing
The nature of publishing has changed dramatically in recent times, and
is likely to continue changing. These changes are being brought about by new
technology, globalisation and marketplace changes.
Examples of these changes include the following:
People are increasingly using the
Internet and cable TV for information
People can find information
faster and easier than ever before
People are better educated than
in the past
Information can be delivered to
larger markets cheaper and more easily
New economies are rapidly
developing (for example, in <st1:st1:place w:st="on"><st1:st1:country-region w:st="on">China</st1:st1:country-region>)
Competition between markets is
stronger than ever before.
· Increased electronic publishing, and decreased print media publishing
· Decreased book sales, bookshops closing down.
Implications for the publishing industry may include:
A reduced need to buy printed
An increased desire for
An overall increase in the
quantity of material being published
Changed strategies in what is
published and how things are published and marketed
An increase in self publishing
Development of publishing
A greater need than ever before
to predict future trends
Changes in how revenue can be
generated through advertising
These and other predictions are being made about the future of
publishing. The one fact that is certain is that the publishing industry has
been, and will continue to undergo rapid change, and that success in publishing
in the future will depend upon a publisher’s ability to monitor and rapidly
react to change.
What else is changing, and what is the best way to adapt -for students, teachers and anyone who likes reading?